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Jimmy Chin shot the images for the new Fall 2010 North Face ad campaign during a ski mountaineering expedition to Redommaine Peak in Sichuan, China. Jimmy, Kasha Rigby, Ingrid Backstrom and Giulia Monega made the first ski descent of the 20,000ft peak in October of 2009.
Had enough bad news? Advertising Agency: Winsper, Boston, USA Creative Director: Steve Bautista Art Directors: Brian Fandetti, Mitch Lunsford Copywriters: Steve Bautista, Chris Lee Photographer: Ed James Retouching: Act Two Um/Stuart Callow Published: March 2009