This is just a variation of different ways you can use packaging and bags in particular to advertise you product or a message. I found them quite amusing and just simplistic. I find it a great way to advertise through promotional ways.
Packaging for L'Occitane's BLOOM:Designed by Shanti Shiue. The inside of this package was something that I didn't expect but I really like the beautiful details of the graphics inside the package whilst the outside remains quite simple