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Comfortable for adventuring from the plaid shirt to the boots and hat. In love with the satchel. Small and comfortable to bring the camera and travel journal. Something about brown leather brings about images of oxbridge university gardens, tying in perfectly with the cultured intellect strand. The badassery here is not so much in its edginess but in the opportunity to badass travelling this outfit provides.
When it comes to typography, I am pretty open-minded. But I think this lettering makes it complicated to read. The "free-spirit" look detracts from the alphabet the designer is building.