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  • Todd Blayone

    McLuhan's most widely known work, Understanding Media: The Extensions of Man (1964), is a pioneering study in media theory. Dismayed by the way people approached and used new media such as television, McLuhan famously argued that in the modern world “we live mythically and integrally ... but continue to think in the old, fragmented space and time patterns of the pre-electric age.”

  • Joseph Quattrocchi

    Understanding Media: The Extensions of Man by Marshall McLuhan, $18.10

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