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Hatch, who design & co-create the brand, describes it like this : JAQK Cellars is a new wine brand that wraps one thing people love — wine — inside another, gaming. This lifestyle approach to branding wine is virtually unheard of in the industry, creating a huge opportunity to stand out in a hopelessly crowded category.
As a Cinema Sommelier I would pair them with The Classic poker film "The Cincinnati Kid" starring Steve McQueen. Designed and bottled by JAQK Wine Cellars, really cool people with really great design sense. I adore all of the designs they do from the Bottles and Boxes to the T-Shirts.
Oh. My. God. I freakin love elderflower juice. If you haven't tried it and live in the US, one of your best bets is the Swedish foods section in Ikea. DO IT