ELEMENTS THAT MAKE UP A BRAND | LET'S GET VISIBLE
Branding. This is a concept that spells out what your organisation stands for. It goes beyond a logo design, name and some persuasive punchlines.
Many elements make up a brand:
• The company’s logo, website, and colours customers can see
• Product and packaging design
• Communication and advertising
• Partnership and sponsorship
Even the kind of experience a customer receives while buying from you comes off as a brand signature.
Business owners have unique business identities, languages, narratives, and characteristics. Think of a brand as a “business attitude”.
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