In an effort to expand Hellmann’s relevancy beyond the sandwich, Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make a new mayonnaise-intensive dish. Partnered with a large supermarket chain, installing software in cash registers at about 100 stores. When customers purchased Hellmann’s mayo at these stores, the software automatically looked at the other ingredients in their cart and compiled a recipe that used them.
The Social Home - In Brazil, real estate agenct create an interactive and personalised experience to demonstrate their line "tailored real estate", without falling into an overused argument. Each potential buyer gets surprised with a house that reflects them. Facebook photos uploaded directly to frames on the wall to really personalise the visit. From photos, to time it would take to go to work etc. Facebook connect in real life.