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In an effort to expand Hellmann’s relevancy beyond the sandwich, Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make a new mayonnaise-intensive dish. Partnered with a large supermarket chain, installing software in cash registers at about 100 stores. When customers purchased Hellmann’s mayo at these stores, the software automatically looked at the other ingredients in their cart and compiled a recipe that used them.

Trendlandfrom Trendland

Famous Artists Dissected for MASP Art School Ad Campaign

MASP-Art-School-ad-campaign-van-gogh.and dissected them to show their inside illustrated in the same style as their famous artworks.

NIVEA SUN conseguiu fazer as pessoas interagirem com o sol através de uma arte que só pode ser vista sob a luz do dia.

The Social Home - In Brazil, real estate agenct create an interactive and personalised experience to demonstrate their line "tailored real estate", without falling into an overused argument. Each potential buyer gets surprised with a house that reflects them. Facebook photos uploaded directly to frames on the wall to really personalise the visit. From photos, to time it would take to go to work etc. Facebook connect in real life.

How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Full Study and Data Visualization

AdWeekfrom AdWeek

Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings

Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings via @Adweek #OOH

Vimeofrom Vimeo

GRAACC - Donate Your Fame

Case | GRAACC - Donate Your Fame: How 10 children got 24 million fans in one day?

B9from B9

Ação da C&A integra Facebook com cabides na loja física

os likes dados em cada peça no Facebook são atualizados em tempo real no cabide especialmente feito para a ação Fashion Like, da CeA.Foda!