Student Spotlight: Gravity Wine - "I wanted to go beyond a simple label for the bottle and create something that had a more tactile aspect to it so I decided to use paint in conjunction with a label as a way to achieve this. I had to experiment with many different bottles and paints to get this end result uses white ceiling paint and non-tapered, dark bottles." These wine bottles were designed by Patrick Hill, a student in the Communication Art & Design program at the University of Louisville. Wine Packaging, Wine Labels, Wine Design, Packaging Design, Art Design, Student Work, Gravity Wine, Wine Bottle, Bottle Design
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This is a Californian red wine aimed at a younger wine-drinking crowd. We had a name but needed to get away from any marriage connotations. The brief was: do what you like. So we did. Total production was 30,000 cases and it sold out in six weeks. Range extensions are in development now.