Social Media ROI - @Olivier Blanchard wears his marketing heart on his Social Media ROI shoulders in this book. He gives you more than a recipe of what SM ROI is about. Olivier gives you a robust blueprint of how any organisation can use the power of social media as a means towards a brighter end.
Wine Library's Gary Vee wrote this book to describe how he changed the wine industry by using social media and video blogs. It also breaks his social business philosophy down. Good read. #GaryVaynerchuk