Hannes Beer --- "364/365 - The All Day Everyday Project, Downside up. --- The All Day Everyday Project is my graphic design diary. Many designers did some similar projects before - designing something cool everyday. And so do I now. When you work for an agency or clients, you’re often not allowed to make things look exactly like you want it - which is sometimes frustrating, but that’s the way it goes. So to keep stuff in balance, I decided to start this project. Enjoy!"
This poster illustrates how hierarchy plays a vital role in conveying a message to the audience. The title of the event is obviously the dominant element and then the information about the event becomes secondary by changing the typeface as well as the size. the logos of sponsors become the 3rd element that you notice by making them a lot smaller than the type.