It was in 1933, shortly after the repeal of Prohibition, when the Clydesdales became part of Anheuser-Busch. August A. Busch Jr. decided to present a hitch of the mighty horses to his father to commemorate the first bottle of post-Prohibition beer brewed in St. Louis. Mr. Busch told his father that he had bought a new car and asked him to step outside and take a look at the new vehicle. But instead of a Model "T," Mr. Busch's father gazed upon a Clydesdale hitch pulling a red, white and gold beer wagon. That was only the beginning. Realizing the advertising and promotional potential of a horse-drawn beer wagon, Mr. Busch had the team sent by rail to New York City, where it picked up two cases of Budweiser beer at New Jersey's Newark Airport. The beer was later presented to Al Smith, former governor of New York and an instrumental force in the repeal of Prohibition. Budweiser Clydesdale, Anheuser Busch Brewery, Busch Told, Busch Jr, Busch Fathers, Post Prohibition Beer, Beer Brew, Mighty Horses, Anheuserbusch
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The first Clydesdales holiday commercial aired in 1976, depicting the Merrimack, N.H.-based hitch returning home for the holidays on a snowy evening. Clydesdales are housed and tours are available in Merrimack, NH
Anheuser Busch staying very consistent to their logo or main brand image for nearly 150 years. Good on them.
The Famous Budweiser Clydesdale Horses became a symbol of the Anheuser-Busch Brewing Company over 75 years ago. In April 1933, August A. Busch, Jr. presented his father, August A. Busch, Sr. with a team of six matching Clydesdale Horses pulling a red, white and gold beer wagon
The Clydesdales - The origin of Anheuser-Busch's most enduring symbol can be traced to a publicity stunt cooked up by Busch in 1933. To celebrate the end of Prohibition, the young executive arranged for a team of Clydesdales to haul the first case of beer brewed after the repeal down Pennsylvania Avenue, to be delivered to the White House of President Franklin D. Roosevelt.
Assateague Horses - childhood memories of taking a boat to this island in the 60's, amazed by the beauty and wildness of these untamed horses - so close to the coast of Maryland, yet in a world all their own.