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  • Advertising Age Magazine

    Budweiser Clydesdales

  • Debra A. Estep ♥

    It was in 1933, shortly after the repeal of Prohibition, when the Clydesdales became part of Anheuser-Busch. August A. Busch Jr. decided to present a hitch of the mighty horses to his father to commemorate the first bottle of post-Prohibition beer brewed in St. Louis. Mr. Busch told his father that he had bought a new car and asked him to step outside and take a look at the new vehicle. But instead of a Model "T," Mr. Busch's father gazed upon a Clydesdale hitch pulling a red, white and gold beer wagon. That was only the beginning. Realizing the advertising and promotional potential of a horse-drawn beer wagon, Mr. Busch had the team sent by rail to New York City, where it picked up two cases of Budweiser beer at New Jersey's Newark Airport. The beer was later presented to Al Smith, former governor of New York and an instrumental force in the repeal of Prohibition.

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