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The brand identity for Saloon harkens to old style layouts and typography to bring in that true Saloon feel. Simple script typography marks the core logo while sans-serif layouts in tight columns make for easy readability. Great work by OAT.

ampersand monogram // @Sara Eriksson Emerson -- just found that I pinned this way earlier with a comment about left-hand ring finger. Like what you mentioned about the anchors (?) earlier.

ampersand monogram // @Sara Eriksson Emerson -- just found that I pinned this way earlier with a comment about left-hand ring finger. Like what you mentioned about the anchors (?) earlier.

Ice Cream Social logo. I think it would of been even better if he put the diamond pattern in the cone to break up that solid triangle.

Ice Cream Social logo. I think it would of been even better if he put the diamond pattern in the cone to break up that solid triangle.

Designspiration — SeptemberIndustry - The best in international graphic design and everything in between every week.

Designspiration — SeptemberIndustry - The best in international graphic design and everything in between every week.

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