the unconscious - I’M NOT YOUR CONSUMER: HOW RESEARCH MISSES THE HUMAN BEHIND THE DEMOGRAPHIC
Volkswagen Feeling Carefree Commercial | VW USA This ad is appealing to the consumer's nostalgia and humor. It does this by focusing on an old, but popular song ("Take on me" by A-ha) as it is imitated in the imagination of a bored staff member during a company meeting. The spot is funny with a cleverly placed throwback.
Lovely. Still prefer the "fallen angels" but lovely. Could do that. Having a Lynx shower gel in my bathroom. There aren't that much options in China... Reminds me that I sholud take a shower before I get on the bullet train to my ol' lady;-)