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    7 Key Questions to Answer When Writing an Effective Creative Brief - Blog Post by Hannah King, Brand Guardian

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    The Positives-What the Act of Planning Does for Us: It forces us to look at ourselves and our offerings and ideas in the mirror. There’s something particularly shocking about the image of a naked plan in bright fluorescent lighting in front of a full-length mirror. You’ll see flaws that demand attention! It challenges us to ask and answer: “Why do we think we can succeed with this plan?” That’s a healthy discussion. Good planning is an exercise in not only predicting risks, but in preparing for