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A quirky facial expression really captures the eye as opposed to the text being of importance - this strategy lures the viewer in from a distance and encourages them to then draw closer and read the text. Navy blue monotone image and yellow/white text overtop. Scattered text makes for an interesting hierarchy and placement of words.
"Apart from the NSA, the government and people need to oversee, control and sue any unwanted, invasive and unmonitored scientific research with modern technology on people at large, or on selected targets --body scans, etc. Evidently, it is an illegal practice that should be banned and punished." Albert Einstein