The thing I like most about this logo is the colors that are used. The font is a little hard to read but I still like the playfulness of it. They also incorporated an arrow into the design which reflects back to their name.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.