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Rooster and Friends Win Pharm Exec Ad Stars Award. Forgive me, but I just could NOT pass this up!

Rooster and Friends Win Pharm Exec Ad Stars Award. Forgive me, but I just could NOT pass this up!

Correcting Independent 3rd-Party "Misinformation" About Prescription Drugs: Eliminate the "Influence Prong," Says Pharma Industry. This article summarizes the industry's response to the second guidance document regarding correcting and/or responding to misinformation related to a firm's own FDA-approved products when that information is created or disseminated by independent third parties on the Internet or through social media.

Correcting Independent 3rd-Party "Misinformation" About Prescription Drugs: Eliminate the "Influence Prong," Says Pharma Industry. This article summarizes the industry's response to the second guidance document regarding correcting and/or responding to misinformation related to a firm's own FDA-approved products when that information is created or disseminated by independent third parties on the Internet or through social media.

Xifaxan TV DTC "Bubble Guts" Character Is Creepy: Another Reason to Ban Ads?

Xifaxan TV DTC "Bubble Guts" Character Is Creepy: Another Reason to Ban Ads?

Animal Babies,Design Posters,Cgi,Drugs,Creepy,Bubbles

Pharma Marketing Blog: Did Pawn Star Rick Harrison Ask His Daddy About the Value of Vascepa Omega-3 Fish Oil?

Pharma Marketing Blog: Did Pawn Star Rick Harrison Ask His Daddy About the Value of Vascepa Omega-3 Fish Oil?

Pfizer has a Gold Mine in Sermo! Here's what Pfizer can learn through its Sermo deal: Which docs on Sermo are our friends? Which ones have the highest ratings among other Sermo docs and therefore are likely to be influential? Which docs seem interested in becoming consultants or doing clinical trials? http://pharmamkting.blogspot.com/2007/10/pfizer-has-gold-mine-in-sermo.html

Pfizer has a Gold Mine in Sermo! Here's what Pfizer can learn through its Sermo deal: Which docs on Sermo are our friends? Which ones have the highest ratings among other Sermo docs and therefore are likely to be influential? Which docs seem interested in becoming consultants or doing clinical trials? http://pharmamkting.blogspot.com/2007/10/pfizer-has-gold-mine-in-sermo.html

With a friend like that, who needs enemies! http://pharmamkting.blogspot.com/2010/03/pharmas-friend-social-media.html

With a friend like that, who needs enemies! http://pharmamkting.blogspot.com/2010/03/pharmas-friend-social-media.html

Assistant smartphone for pig farmers, "Boehringer pig friend," we managed to get smart pig!

Assistant smartphone for pig farmers, "Boehringer pig friend," we managed to get smart pig!

Is your product Competent (i.e., does it have a "Bill Gates" persona) or Innovative (i.e., does it have a "Steve Jobs" persona) or both?

Is your product Competent (i.e., does it have a "Bill Gates" persona) or Innovative (i.e., does it have a "Steve Jobs" persona) or both?

AstraZeneca Mines PatientsLikeMe's "Dark" Data & Avoids Engaging Patients Directly.

AstraZeneca Mines PatientsLikeMe's "Dark" Data & Avoids Engaging Patients Directly.

Digital Technology,Technology News,Mobile News,Disruptive,Pills,Data,Social Media,Marketing

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