This is an amazing advertisement scheme! I'm so glad to see some companies are smart with their marketing. Effective, to the point, targeting an audience and well done aesthetically. This exemplifies what ALL marketing should live up to. Good job Jim Beam!
Tom Carnase has created some of the most iconic logotypes for Brooks Brothers, Saks Fifth Avenue and Calvin Klein, just to name a few. He also worked along side Herb Lubalin and helped him create the popular Avant Garde typeface. Some of his lettering work is displayed here, but I recommend that you do a Google search to see all of his great pieces.