This shows good visual embellishment because new york in it of itself is very compact. The letter form is also compact and you can find the other letters you need right around the corner. also new york has a lot of rectangular shapes because of the many buildings, which is emphasizes withe the almost rectangular shape of the logo
I love this. It has a great tranquil, soft beauty.first of all it reminds of the clipping mask tool in Illustrator.secondly,I love the simple black & white color scheme.I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background,it's creating great negative space all over.