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It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as well when you have to line up the center circle to create a crisp image.

from Spoon Graphics

40 Floral Typography Designs that Combine Flowers & Text

I like this image because the background image relates to the text. There is no confusion that can possibly happen, it is also very beautiful with the small hints of color.