Social Media Strategie Framework (Bron: Martin Kloos) Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement.
Over time, it has been interesting to see how B2B executives have gradually incorporated social media marketing into their overall strategies. This graphic highlights that growth along with suggestions for creating a balance between social media and existing online strategies to continue to drive ROI. Interesting to note that only 50% of B2B marketers formalize metrics to measure ROI. Most that I know do - I would think it would be higher than 50%.