Why you need an ideal customer profile (and how to create one)
How do you create content that resonates? One important tool that bloggers, freelancers and creatives can use to create content that resonates and engages their audience is to create an ideal customer / client / reader profile. This post is loaded with info and has a totally free 11-page workbook with even MORE info to help you get started. Pin this resource now to refer to this again in the future!
Why Great Brands Are Building A Story // Revolutionize Your Marketing | CHAR co. | http://char-co.com | There is a lot of noise out there. As business owners, it is more important than ever that we build something our customers care about and connect with. We would like to introduce you to the idea of STORY - something we feel will revolutionize the way you view marketing. Sign up to learn more about STORY in our downloadable PDF!
An ideal customer profile allows bloggers, freelancers and creatives to cut through the clutter and create a message that is formulated specifically for one person. Here are three ways it helps you AND a totally free, 11-page workbook to help you create a customer / client / reader profile that perfectly fits your audience. Click here to read and get your free workbook!
Thinking that the whole world is your customer is a recipe for disaster when it comes successfully marketing through blogging and social media. Many direct sellers and small businesses start out thinking that everyone is a potential customer, and maybe they are, but having too wide of a focus can make your marketing efforts fall flat. By focusing on a particular sector of the market you can create a strong brand and become the ‘go to’ expert in your field. Niche Marketing, Customer Avatar.