Label isn't needed anymore.. ) The idea behind this piece of packaging design it that we make use of modern technology to cut the name of a product into the product itself instead of using additional packaging techniques such as printing, which are harmful to the environment. This concept if put into practice will provide endless possibilities with new packaging design ideas.
"Beefeater London Dry gin brand celebrates the 2011 holiday season with a limited edition carton to support the global off-trade sector PD
This package design uses hand written type to give off an earthy/organic feel. The type has good alignment and reads the menu from the restaurant or cafe. The subtle use of yellow breaks up the headline and gives a nice contrast.