Pigmentpol is a german digital printing company that has recently adopted a new corporate identity. Designed by the FELD studio and ATMO studio, the hexagon system and generated color schemes is not necessarily new but it works,
Why do you like it? It's a great concept/design. The layer upon layer seems to give a three dimensional look to the design. What, if any emotion does the design evoke? The design seems to evoke a feeling of simplicity but when you study it, the design is more complicated as the deeper you dive in the more complicated it gets.