These 10 Corporations Control Almost Everything You Buy: ". most products we buy are controlled by just a few companies. It's called "The Illusion of Choice. Despite a wide array of brands to choose from, it all comes back to the big guys.
How do colours affect purchases? Colour Psychology Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.