The 2012 #CannesLions Daily Infographic Project: Thursday 21 June. Created daily by @SapientNitro

The 2012 #CannesLions Daily Infographic Project: Thursday 21 June. Created daily by @SapientNitro

Very simple and direct art direction. The viewer has only to focus on the piece of furniture, when upon close inspection, has an impossible configuration. The punchline is revealed cleverly in the web url.

Very simple and direct art direction. The viewer has only to focus on the piece of furniture, when upon close inspection, has an impossible configuration. The punchline is revealed cleverly in the web url.

Coca-Cola Print Ad Doubles as iPhone Speaker. An ad ran on the inside cover of the magazine, with instructions on how to create the loudspeaker device for the iPhone.

Coca-Cola Print Ad Doubles as iPhone Speaker. An ad ran on the inside cover of the magazine, with instructions on how to create the loudspeaker device for the iPhone.

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