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The Path from a Social Brand to a Social Business, By Brian Solis. Posted May 7, 2012. Brian makes some excellent points defining Social Brand and Social Business. They are not the same. Brian defines a Social Business as a business that "embraces introspection and extrospection to reevaluate internal and external processes, systems and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities."
Understanding Social: An Infographic of a New Busines Idea... in short, what the idea of Social Business means and how it evolved as a natural incarnation of overlapping values from Technology, Marketing, and Social over the last 30 years. A terrific infographic that will not only inform and educate, but make you feel really, really old if you're able to remember this far back! (doh. although that's old too!)