It's not about social broadcasting. We are just at the beginning of social business where it is about people and processes Social Network, Social Broadcast, Conduction Social, Social Sales, Social Business, Social Media, Business Holistic, Business Adoption, Enterprise Social
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Social business draws on trends in technology (e.g., powerful mobile devices, widespread availability of high-speed Internet access, low cost of data storage), work (e.g., always-on culture, globalization), and society (e.g., propensity to share).
The Path from a Social Brand to a Social Business, By Brian Solis. Posted May 7, 2012. Brian makes some excellent points defining Social Brand and Social Business. They are not the same. Brian defines a Social Business as a business that "embraces introspection and extrospection to reevaluate internal and external processes, systems and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities."
Social business means creating extra value for all sides of a transaction - tech, marketing, social. #socialmedia