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  • edutopia

    "Innovation is about matching these two components – i.e. solving a customer problem (desirability) through a viable business model, leveraging feasible products and services – in a novel way." Image source: IDEO.

  • Daniel Walsh

    Design Thinking Venn Diagram #IDEO #3CM

  • Science Learning Hub

    Design thinking - IDEO - Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.

  • Gavin McMahon

    ideo INNOVATION Venn Diagram

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A Service Design Model. Internal and external design research and contextual inquiry will lead to a deeply rooted shared vision, mission and behaviour, and a brand promise that will be kept. This promise will be used to build meaningful relationships throughout the entire customer journey. This in turn leads to a service blueprint providing a basis for interaction, behaviour and culture.

I'm so in love with IDEO's whole design thinking approach... studio: IDEO | www.ideo.com