Unless you're a natural when it comes to writing, blogging for business can be a bit of a challenge. Perhaps this blog post will help—Why the Goal of Blogging and Marketing is NOT to Sound Intelligent | The Sales Lion
Seth Godin's book Linchpin is a great look the value individuals provide organizations. My first thought was once you are indispensable the next step was out the door. This does not exist where ownership sees the value provided by individuals and these HEROs provide are the forward motion.