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Shopper Sentiment: How Consumers Feel About Shopping In-Store, Online, and via Mobile http://blog.nielsen.com/nielsenwire/consumer/shopper-sentiment-how-consumers-feel-about-shopping-in-store-online-and-via-mobile/#

Aldo has introduced an in-store mobile game that offers consumers a chance to win some cash when they play. The company has debuted its Shoe Paradise mobile game that lets consumers interact with the company while they are shopping in-store.