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Tags:
Recreation Beer, Estonia Viru, Rooms Beer, Brewing Packaging, Packaging Design, Beer Packaging, Beer Bottle, Empty Bottle, Viru Beer

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Viru is a British owned trademark. The beer is brewed and bottled in Estonia and on sale in exclusive clubs and restaurants around the world. Its initial development was ad-hoc and this was reflected in the conflict between label and bottle. The communication stressed a bit of everything and the brand lacked clarity.

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