Also on these boards
#savethesecret (Best): In response to details of the Opening Ceremonies being leaked, British director Danny Boyle softly helped launch a Twitter campaign with the hashtag #savethesecret to encourage people to keep mum about what will happen - so we can all enjoy it in real time. Request accepted.
VISA (Worst): The tagline of "Join our Global Cheer" is the perfect illustration of how this campaign and video put s the VISA brand front and center in an artificial way, and the gold tones offer an "only gold matters" sort of mentality that just doesn't match the ideals of the Games.
ROMNEY IN LONDON (Worst): Hoping to cash in on his Olympic "street cred" running Salt Lake in 2002, Romney visited the UK, but irked Brits with his comments that preparations seemed "disconcerting" - prompting British Prime Minister David Cameron to offer the greatest comeback ever ... "of course its easier to host an Olympics in the middle of nowhere." Ouch.
NIKE (Best): Just about every winning runner at the Games was sporting a bright yellow neon pair of Nikes ... the ultimate ambush marketing for this clever Olympic non-sponsor that managed to come out on top through creativity, product placement and just plain smart marketing.