Also on these boards
According to a study by retail consultancy the e-tailing group and online video company Invodo, only 19% of US internet users watched clothing and accessories videos online at the end of last year. That number will likely grow as more retailers invest in online video to aid with product research and purchase decisions.
March 2012 data from Nielsen found US media users averaged 4 hours and 47 minutes watching TV that month vs. roughly 10 minutes of online and mobile video, respectively. Within this shortened timeframe, advertising opportunities account for a sliver of all time spent watching digital video; just 1.5% of total time spent watching online video, according to comScore.