The Pew Internet Project released some new survey data that indicates 53% of US mobile phone owners now have smartphones. This is higher than the most recent Nielsen number (48%) and quite a bit higher than the last-published comScore figure (42%).

Pew: Smartphone Ownership Crosses Symbolic 50 Percent Threshold In US

The Pew Internet Project released some new survey data that indicates 53% of US mobile phone owners now have smartphones. This is higher than the most recent Nielsen number (48%) and quite a bit higher than the last-published comScore figure (42%).

Mobile Ad Requests Worldwide Served by Millennial Media, by Device Type, Q1 2011 & Q1 2012 (% of total)

Mobile Ad Requests Worldwide Served by Millennial Media, by Device Type, Q1 2011 & Q1 2012 (% of total)

Arrivano puntuali le analisi svolte da ComScore negli Stati Uniti. Analisi che servono a scattare una foto al mercato degli smartphone e comprendere chi sta salendo e chi scendendo. Intervistando 30.000 persone, i dati statistici hanno portato al risultato di una crescita del 2,4% di Apple nel settore per il mese di agosto. Un mese prima del lancio dell’iPhone 5. Apple al momento possiede il 34,3% del mercato degli smartphone negli USA. Al primo posto c’è Android con il 52,6% del mercato…

Arrivano puntuali le analisi svolte da ComScore negli Stati Uniti. Analisi che servono a scattare una foto al mercato degli smartphone e comprendere chi sta salendo e chi scendendo. Intervistando 30.000 persone, i dati statistici hanno portato al risultato di una crescita del 2,4% di Apple nel settore per il mese di agosto. Un mese prima del lancio dell’iPhone 5. Apple al momento possiede il 34,3% del mercato degli smartphone negli USA. Al primo posto c’è Android con il 52,6% del mercato…

US College Student Smartphone Users, 2010-2016 (millions and % of college mobile phone users)

US College Student Smartphone Users, 2010-2016 (millions and % of college mobile phone users)

July research from Nielsen indicated that 22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone. Notably, tablet users were even more likely to buy something on a PC after seeing an ad on their device.

July research from Nielsen indicated that 22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone. Notably, tablet users were even more likely to buy something on a PC after seeing an ad on their device.

eMarketer estimates that mobile accounted for 11.7% of daily media time in 2012, compared to about 25% spent online on nonmobile devices.

eMarketer estimates that mobile accounted for 11.7% of daily media time in 2012, compared to about 25% spent online on nonmobile devices.

There is a proliferation of devices in the marketplace. When it comes to ownership, young adults ages 18 to 29 are more likely to own a mobile phone or smartphone than a desktop or laptop, pointing to how mobile is becoming an all-purpose device that users are increasingly relying on.

There is a proliferation of devices in the marketplace. When it comes to ownership, young adults ages 18 to 29 are more likely to own a mobile phone or smartphone than a desktop or laptop, pointing to how mobile is becoming an all-purpose device that users are increasingly relying on.

The market share of smart phones is gradually improved.In other words, the demand for smart phones is increasing.

Smartphone ownership linked to age and wealth

The market share of smart phones is gradually improved.In other words, the demand for smart phones is increasing.

One of those behaviors is to always be “snacking.” The smartphone class doesn’t tolerate dull moments; members turn to their phones for instant gratification. Depending on their mood in the moment, gratification might mean completing a quick task or finding a fun distraction. For marketers, this rising content consumption means an increasing number of touchpoints where they can reach consumers.

One of those behaviors is to always be “snacking.” The smartphone class doesn’t tolerate dull moments; members turn to their phones for instant gratification. Depending on their mood in the moment, gratification might mean completing a quick task or finding a fun distraction. For marketers, this rising content consumption means an increasing number of touchpoints where they can reach consumers.

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