The Pew Internet Project released some new survey data that indicates 53% of US mobile phone owners now have smartphones. This is higher than the most recent Nielsen number (48%) and quite a bit higher than the last-published comScore figure (42%).
Arrivano puntuali le analisi svolte da ComScore negli Stati Uniti. Analisi che servono a scattare una foto al mercato degli smartphone e comprendere chi sta salendo e chi scendendo. Intervistando 30.000 persone, i dati statistici hanno portato al risultato di una crescita del 2,4% di Apple nel settore per il mese di agosto. Un mese prima del lancio dell’iPhone 5. Apple al momento possiede il 34,3% del mercato degli smartphone negli USA. Al primo posto c’è Android con il 52,6% del mercato…
July research from Nielsen indicated that 22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone. Notably, tablet users were even more likely to buy something on a PC after seeing an ad on their device.
There is a proliferation of devices in the marketplace. When it comes to ownership, young adults ages 18 to 29 are more likely to own a mobile phone or smartphone than a desktop or laptop, pointing to how mobile is becoming an all-purpose device that users are increasingly relying on.
One of those behaviors is to always be “snacking.” The smartphone class doesn’t tolerate dull moments; members turn to their phones for instant gratification. Depending on their mood in the moment, gratification might mean completing a quick task or finding a fun distraction. For marketers, this rising content consumption means an increasing number of touchpoints where they can reach consumers.