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PinnableBusiness.com is a direct product of the Pinterest hype that truly began in the eve of 2011. Janet Thaeler and Paul Wilson, long time friends, saw the Pinterest craze and were strong advocates for the infant social network. However, they wanted to understand further the impact Pinterest had on business. PinnableBusiness.com was launched in order to make sense of this data, and to further help businesses turn this information into actionable items.