18 Rules for Using Text - If your document has text in it, follow the rules. You’ll start to see a world of difference in your professional documents, whether they be formal reports, brochures, or even your personal résumé. These rules for using text apply across the board.
We've all heard stories of people who look at a website mockup and say something like "It needs more pop!" or "Make it sleeker," without being specific about what they're looking for. It can be a pain, but this tongue-firmly-in-cheek graphic translates those phrases to language you can actually use.