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  • Wasim Ahmad

    A Perceptual Audit is a human process whereby all of the key constituents around a company – the executive management team, the board, industry analysts, customers, prospects and prospects who didn’t buy – are asked a serious of high level open ended questions and allowed to express in their own words how they feel – in fact in many cases they will give you an accurate pictue of how they describe your company or product to others.

High Levels, Didn T Buying, Levels Open, Management Team, Keys Constitu, Executive Management

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