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    What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand? Mehmet Gozetlik of the design collective Antrepo decided to see for himself. Check out more examples showing the progression of these package...

    Brand minimalism

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    • Moire

      Minimalistic Product Packaging by Mehmet Gozetlik - UltraLinx || Weekly packaging inspiration for everyone! Introducing Moire Studios a thriving website and graphic design studio. Feel Free to Follow us @moirestudiosjkt to see more outstanding pins like this. Or visit our website to know more about us. #packaging #graphicDesign ||

    •  Yair Cifuentes

      If minimalist design sends a shiver of joy down your back, you’re in good company. Antrepo, a creative agency, has taken some of our favourite foods and toned down the packaging for a sleek, minimalist look. ‘The stark simplicity of each transformation [is] a commentary on the folly of branding ideals’, and is definitely easier […]

    • Katherine Hutchison

      Mehmet Gozetlik decided to explore what would happen if he stripped down the packaging of iconic brands to the bare minimum. The results are fantastic and represent the kind of branding that always pulls me in. I’d love to see a real-world study on how effective these “minimal-ized” were on the general public (not just designers). Do you think they would do better?

    • Mauricio Guerrero

      Minimalism in the Maximalist Market— Study on Brand Minimalism by Mehmet Gözetlik

    • Justin Kelly

      Brand minimalism by Mehmet Gozetlik


      Brand Minimalism

    • Mauricio Guerrero

      Big Brands Packaging Minimally Re-Created - What do you prefer?

    • Mee-Sun Yuk

      Brand minimalism - the Jelly Belly packages are my favorite.

    • Mark Welbedacht

      Minimalistic product design

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