The current state of B2B marketing in one infographic. Some very interesting stats from Kapost
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General Management - The State of B2B Product Marketing [Infographic] : MarketingProfs Article
The State of B2B Product Marketing 2015 (Infographic)
THE STATE OF B2B PRODUCT MARKETING 2015 #B2B #MARKETING
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Are you getting the most out of your Slideshare decks? The tool is great for B2B marketers, but there are some great features you may not be using. This infographic lays out some of the features you should be paying attention to!
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Who are today's brightest marketers? Which brands—and agencies—stand out among the rest? Look no further than MarketingProfs' 2014 Bright Bulb B2B Award winners, who were announced by MarketingProfs chief content officer and best-selling author Ann Handley and comedy writer and emcee Tim Washer at the B2B Marketing Forum in October. Read more: www.marketingprof...
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The fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends report is now available! See what kind of things you can expect in content for 2015, as told by you.
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B2B Content Marketing 2015 Benchmarks, Budgets & Trends - North America Hello Content Marketers, Welcome to the fifth annual B2B Content Marketing Benchmarks, …
2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America
What's next for B2B marketing, anyway? How can we prepare ourselves and our organizations? What kind of skills do I need? How can I best equip my team? And when we get there... will there be snacks?
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63% of B2B marketers plan to increase budget this year for content marketing. How do you rate up to these 2014 benchmarks?
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Content - 2014 B2B Content Marketing Benchmarks : MarketingProfs Article
Content - Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from ...
What does a brand known as buttoned up and boring do to broaden its appeal? It tells unexpected stories.
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As storytelling becomes more and more part of marketing, another trend has come into focus: Brands are becoming more visual. In the business-to-business space, this means companies are loosening up a bit, producing content with a greater emphasis on style and design and with a more compelling visual style and storyline. More: www.annhandley.co...
In my early days at Ziff-Davis, the most important buyer to engage were the early adopters and the influencers. Those buyers could have a dramatic impact on the success of a new tech product. The early adopters... Read more: www.marketingprof...
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Understanding the Power of Intent Data in B2B Marketing - Successebook | Successebook
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New today! Strategy is critical to success > B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends.
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B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute
B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs by Content Marketing Institute via slideshare
B2B Content Marketing Trends in 2014 [Infographic]. In 2012, ContentMarketingInstitute.com reported “on average B2B marketers are spending 33% of their marketing budgets on content marketing, which is up 26% from 2011. 54% plan on increasing content marketing spending in 2013.” Read More at www.VeePopat.ca #content #marketing #trends #2013 #infographic #B2B #business @Social Worker #media
Inspiring Confidence and Minimizing Risk When asked to list the attributes of top salespeople, B2B buyers highlighted qualities that inspire confidence and minimize risk... Read more: www.marketingprof...
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The concept of educating buyers with new ideas might seem obvious, but most sellers—winners and second-place finishers—actually do it quite infrequently, according to the report. Buyers reported that only 21.5% of sales winners educate with new ideas and only 7.4% of second-place finishers do it. Read more: www.marketingprof...
Social Media Effectiveness 85% of respondents consider LinkedIn an effective social media network for reaching and engaging B2B audiences. (However, consider that respondents were LinkedIn group members.) Read more: www.marketingprof...
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#Contentmarketing - How effective are social networks in delivering B2B content? Top B2B Content Marketing Trends in 2013 : MarketingProfs Article
Top Goals of Content Marketing Survey respondents listed lead generation (71%), thought leadership/market education (50%), and customer acquisition (45%) as their top content marketing goals. Read more: www.marketingprof...
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B2B Content Marketing Trends for 2014 [Research]
... Marketing Tip : Align content marketing objectives with your business On this website is a terrific Advertising and marketing suggestion! Look into this Advertising and marketing concept! Need an advertising and marketing suggestion? This is awesome advertising and marketing info, tips as well as solutions.
The Most Effective Tactics Customer testimonials and case studies are considered the most effective B2B content tactics by survey respondents. Read more: www.marketingprof...
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B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies
Top B2B Content Marketing Trends in 2013
The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey of the B2B Technology Marketing Community on LinkedIn. Read more: www.marketingprof...
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The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey of the B2B Technology Marketing Community on LinkedIn. Overall, B2B content marketing is seen as an increasingly effective strategy: More than 82% of survey respondents are planning to increase their content production over the next 12 months.
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What are the B2B content marketing trends for this year? We love this article coming from MarketingProfs. #Marketing #MarketingTrends #SocialMedia #Communications
Business-to-business (B2B) marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright "unsexy" products. Read more: http://www.marketingprofs.com/articles/2012/8838/how-the-best-b2b-marketers-think-like-b2c-marketers-five-strategies-to-emulate#ixzz25p51M2ye
In September 2012, Russell Glass, CEO of Bizo, wrote a great article on Marketing Profs about how the best B2B marketers think like B2C marketers. Read more: www.marketingprof...
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How B2B Marketers Can Draw B2C Strategies Into Their Marketing
Marketing Strategy - How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate : MarketingProfs Article
B2C marketers reported a higher level of automation in all but one marketing automation category than their B2B counterparts. Read more: www.marketingprof...
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Multichannel marketing has become mainstream, with 25% of B2B and B2C marketers assessing themselves as mature practitioners. Read more: www.marketingprof...