We've all heard stories of people who look at a website mockup and say something like "It needs more pop!" or "Make it sleeker," without being specific about what they're looking for. It can be a pain, but this tongue-firmly-in-cheek graphic translates those phrases to language you can actually use.
I really like this logo. The packaging itself on the milk & lemonade bottle are very easy to read with the larger bold font not being too overpowering. Being a 100% Organic product, I think the design works since it's very simple and clean; much like organic food. The overall design of this brand makes me think of something you would see in the 1930's when food had less additives. The business cards have a nice layout, as well.