Sadly, I don't think the men actually care. While we're trying to ignore the million 'exercise' pins, they are doing fun stuff and eating and drinking to their hearts' content. Ladies, get away from me with your fitness bullshit. I don't care.
In the article Pinned Down, it declares Pinterest as the social network for women. The vast majority of Pinterest users are women because it is easier to "see" women on Pinterest as opposed to other social networks. This ecard offers another perspective in a joking manner that men are actually behind Pinterest to influence women to act in an ideal way. -Shannen S.