And there is an important message for retailers in this analysis. Though retailers offer a slew of useful features, mobile offerings are not meeting customer expectations. That’s bad news for retailers that are spending money, time and resources in response to the incredible growth in consumer mobile devices. That’s bad news if you’re losing sales to Amazon.
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Pinterest users are three times more likely than average Internet users to have visited Disney World in the past year. Their favorite magazine is Good Housekeeping. More than half of them have drank alcohol in the past month. They text and email from mobile phones and use mobile apps more often than average Internet users. They’re 11% more likely to use Verizon than other web surfers and 19% have Motorola phones.