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Logo para marca personal utilizando los espacios negativos para formar las iniciales de su diseñador.

Logo para marca personal utilizando los espacios negativos para formar las iniciales de su diseñador.

Generally I feel like simply using initials for the logo is one meaningful layer short of adequate. On the otherhand I don't want a logo that is simply a cognitive moto made into pictures. I like this because it it elegant and simple, holds it's own on the page, but I also feel like there is something visual here that I'm not picking up on... is the negative space meaning something?

Generally I feel like simply using initials for the logo is one meaningful layer short of adequate. On the otherhand I don't want a logo that is simply a cognitive moto made into pictures. I like this because it it elegant and simple, holds it's own on the page, but I also feel like there is something visual here that I'm not picking up on... is the negative space meaning something?

Logo for an exploratory group hoping to start a craft brewery in Austin. And they did! Check out our early progress on brand development for Austin Beerworks.  — Helms Workshop

Optimistic Beverages

Logo for an exploratory group hoping to start a craft brewery in Austin. And they did! Check out our early progress on brand development for Austin Beerworks. — Helms Workshop

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