MTV "Group Hug" by Sehsucht™. Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, "Close & Caring", also created and directed by Mate Steinforth.
ABOUT Tendril is a relatively young studio and we are always looking for ways to experiment with the brand and its possibilities.We hope you enjoy this sound-synchronized logo reconstruction sequence. If you have seen our 2011 Showreel, you may recognize some of the animation, which was intercut there to form a visual backbone for the edit.