Microsoft requires a shift in mindset, toward marketing. Of course, it must remain a top engineering firm, but to compel consumers, to create passion and energy among them, it must shift its focus from purely the “R&D spend” toward aggressive marketing, by demonstrating how its products improve people’s lives. Create Passion, Aggressive Marketing, Products Improvement, Latest Digital, Digital News, Tops Engine, Engine Firm, Microsoft Shared, Improvement People
"Online advertisers spend 53 percent of the company’s total growth on digital advertising; so why is it so difficult for several marketers to believe that digital advertising is the real deal? Truth be told, digital advertising is not a fad. It is unquestionably the future of marketing!"