this guy (Simon Walker) is f'in ridiculous (in the best way possible). I've seen his work everywhere (fffound, various design blogs), never heard his name and ALL his design is, quite frankly, the shit. how is he not famous?
I really like this logotype because it is a clever representation of a new day. I like how the text "NewDay" appears to be the numbers in a calendar that changed each day. The letter "Y" appears to be turning to the next letter. logo