A simple and direct language, with very conceptual images as the main resource, is the hallmark of Pep Carrió, author of unforgettable editorial and identity works (mainly his book covers) such as those developed for Camper or Alfaguara.
logo inspiration--i love this...the script font with type font combined, the stamp, the cast iron cut out. something similar but w/ fluted pie plate? or pie plate w/ slice cut out? rolling pin?
Logo study, where the artist used negative space in the logo combining his initial letters “H&E;”.