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Keep It Simple — How Apple Went from Underdog to Cult in Six Design and Innovation Strategies from the Early Days. | The true design story behind the evolution of Apple computers | An inspiring collaboration of Steve Jobs and author Hartmut Esslinger

Between 1968-72, Stewart Brand published The Whole Earth Catalog. It was “a paper-based database offering thousands of tips, tools, suggestions, and possibilities for optimizing one's life.” Steve Jobs, called it "a Bible of our generation, sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions."

An early advocate for a sustainable, inclusive approach to design—a blueprint for sensible, responsible design in a world which is deficient in resources and energy