This is some particularly nice "primitive" typography, reminiscent of what I like in early 20th Century modernist experiments (i.e. dada, futurism, early bauhaus, etc.) Also, this is why I wanted to be a publication designer: that tagline on the fold, the fact that the layout expands when you unfold it and reveal the rest of the object. I love that stuff. Its primitive interactive typography, and its a model digitial designers should strive to reference.